If you think about the first time you walked into a restaurant that you had read great reviews about and just couldn’t wait to try it. Were you greeted at the door, offered a glass of fine wine and then seated in a lounge area to wait for you table?
What was the first impression you got? Was it memorable? Did it leave you wanting more? Did you say to yourself that was fantastic, I will come again? Or that it was the best experience you have ever had?
It’s no different for a new employee… The moment the hiring process begins you should treat it like your creating that lasting first impression. Speak, breathe and believe in your brand, culture and your unique proposition. You approach it with the intent that each potential candidate is the best person for the position and for your business.
Successful brand impressions
So many successful brands such as Qantas or Westpac can clearly articulate that first impression. Can it be as strong in a small business? Sure it can. Your values are what drives your successes so share it. Take them through the journey of your business, open the doors to your culture and engage, engage, engage! It’s the time to take the opportunity to share what’s great about your business and why they belong to your brand. The businesses like Qantas and Westpac do exactly that.
You should ensure that from the time of the offer of employment and the moment that you start the process of on-boarding that you have planned, organised and implemented ‘the lasting first impression’. Take them on a journey.
What can you do?
- Plan for Day 1, Week 1, Month 1 and Month 3 – Who will they meet, what information should they review, what activities will they participate and is there any travel expected?
- Assign a buddy – Have a designated employee outside of the HR team to be there should your new employee have random questions.
- Welcome gift – This can be anything at all. Check in with your marketing team about what they suggest. It could be something as simple as branded clothing, pens, notepads or a keep cup.
- Share – Share the experience of what it’s like to be a member of your organisation.Make a video and get your teams to be a part of it.
These are just a few ways to help you think about what makes your proposition unique and the list is endless.
That lasting first impression, can you nail it and give your new team member an experience that will make them want to come back every day!